Monday, June 21st, 2010
Time for another post about what is going on behind the scenes at Stick Me Designs. I asked the facebook fans earlier last week if they could go and find my designs at a brick and mortar location where would they likely go?
Some said Wally-World aka Walmart, some said Tarjay aka Target and some said at their Endo’s office…& that struck me as interesting.
While I would be lush with excitement to see my designs on the shelves at Target I’m not quite large enough to handle such an undertaking. Sooo the Endo’s office really hit the spot for feasibility and the promise of actually making that happen this year.
Here’s my theory:
–> I’d like to start by networking with local Endo office diabetes nurses and staff. Ask if I can have permission to leave my postcards in their lobbies or to leave for support groups they’re a part of. Next I’ll ask if it would be ok to display a bag at the reception area or checkout window. This way the bag is right there for them to see first hand and get a feel for what my designs look like up close and in person.
While I don’t think I can get them to offer them for sale to their patients ( although this would certainly be Cream!) I can ask if they’ll display them for their patients to see and then come visit the site and grab one for themselves. Sounds simple enough.
I’ll be getting help from a Sales Specialist(SS) who will be working for me assisting me with the New York upstate area and the City, so we’ll see how the pilot will go until the end of the year.
I’m excited because my SS has tons of fabulous ideas and is super ambitious and has had made headway for other small companies and I’m hoping to see the similar results.
As I said before going at this thing called entrepreneurship is not easy…top on my ‘other’ life as a mom, a Navy spouse and employee (for now), it takes perseverance and restraint not to go above and beyond what my budget can allow.
But one thing I now I’ll have till I get where my goals are is belief in what I’m doing and what it is doing for my now friends and new customers.
It’s not saving the world but it is saving them from boring black nylon tragedies!